Tag Archives: social media
More Reasons that Small Businesses Excel at Social Media
After my last posting on small business and social media, Chris Brogan was kind enough to tweet my blog and attract some savvy writers. At the same time, Ann Handley was a welcome visitor to ye old blog.A surprise for me: all of the comments were positive and relevant (except for the guy trying to [...]
Posted in Uncategorized
Also tagged Ann Handley, Chris Brogan, MarketingProfs, small business, Twitter
1 Comment
Top 10 Reasons Small Businesses Excel at Social Media
Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]
Posted in Uncategorized
Also tagged blogs, Forrester, Laura Ramos, new media, online media, Web 2.0 media, webinars
12 Comments
What to make of the new Oracle.
You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of [...]
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