Tag Archives: social networks

Lead Nurture through Social Networks

By Robert Lesser | Published March 5, 2009

Today is the second day of the Sales 2.0 Conference in San Francisco. On Day One, Mark Wilson, VP Marketing, Sybase presented a unique perspective on social networks. Mark can be seen on the far right of the photo of the panel on Marketing for Sales Success (click on the photo to expand the photo [...]

Posted in Uncategorized | Also tagged 2 Comments

MarketingProfs B2B Forum Small World Stories

By Robert Lesser | Published June 11, 2008

Some of my random encounters in Boston had me shaking my head in disbelief at the hidden connections we have with acquaintances. Two years ago, Ruth Stevens conducted an interview with me on our research on LeadGen Tools. Ruth was kind enough to cite our research in her article in DIRECT Magazine. Ruth is an [...]

Posted in Uncategorized | Also tagged , , , Comments Off

MarketingProfs B2B Forum 2008 – Day 1 Highlights

By Robert Lesser | Published June 9, 2008

Here are a couple of highlights from the first day at the MarketingProfs B2B Marketing Forum 2008 in Boston:Leveraging New Media – Greg VerdinoWhen I spoke with Greg Verdino, Chief Strategy Office, Crayon, at the speakers` cocktail reception the night prior to the conference, I was surprised to find a very jovial Greg – quite [...]

Posted in Uncategorized | Also tagged , , , , , , Comments Off