Tag Archives: the Economist
Crowdsourcing: Wikipedia vs. The Economist
Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of [...]
Is there no future for generating leads on Social Networks?
I learned a good lesson on writing surveys. On last year’s Web 2.0 Tools Survey we asked B2B marketers what Web 2.0 media they had deployed in programs during the previous year. It was only when I reviewed the compiled data did I realize that the marketers had responded from two perspectives: both as a [...]
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Also tagged B2B lead generation, blogs, Google, Mark Zuckerberg, MySpace, podcasts, RSS, Sergey Brin, Silicon Valley News, social networks, Web 2.0
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Is Marketing in for a Soft Landing?
Record high commodity prices, the subprime debacle, a bust in the US residential housing market, stockmarkets in a downward spiral – is this the harbinger for marketing cuts? A recent survey of marketers by IDC indicates a mild slowdown. IDC released its results of a survey of 40 tech marketers who figure an average marketing [...]
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