Tag Archives: Web 2.0 media

The Evolution of Email for Lead Generation

By Robert Lesser | Published December 10, 2008

According to our recent survey of B2B marketers, email is widely used for lead generation: 86% of responders deploy email for lead generation. In fact, email was the top online medium for B2B marketers, besting both webinars and paid search. Although it is often suggested that email is best suited for customer retention, this survey [...]

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New B2B Research on Lead Generation through Web 2.0 Media

By Robert Lesser | Published December 1, 2008

Today we released the results from our latest research on B2B lead generation. The goal of our survey of close to 250 B2B marketers was to address two pivotal and practical questions specific to lead generation: What online marketing tools are B2B marketers using for lead generation How are online inquiries converted into offline, sales-ready [...]

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Top 10 Reasons Small Businesses Excel at Social Media

By Robert Lesser | Published July 30, 2008

Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]

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