Tag Archives: Web 2.0 media

What to make of the new Oracle.

By Robert Lesser | Published June 22, 2008

You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of [...]

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MarketingProfs Panel Discussion at B2B Forum

By Robert Lesser | Published June 18, 2008

On the second day of the MarketingProfs B2B Forum, I greatly enjoyed the opportunity to sit on a panel led by Roy Young, President of MarketingProfs and including online marketing experts Chris Brogan, VP Strategy & Technology of CrossTech Media and Joel Granoff, Co-founder and CEO of Be Greeted. We presented highlights from our recent [...]

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Drinking wine leads to deep thoughts.

By Robert Lesser | Published October 18, 2007

This past weekend, my wife and I held an informal wine tasting for our neighbors. We were joined by Simon Beck, Editor – Special Editions, The Globe and Mail. Simon had become exhausted in completing his latest project: the University Report Card 2007. The Report compiles the results from a survey of 43,000 Canadian students [...]

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