Tag Archives: Web 2.0
Speech today at Chicago B2B Event
Today I spoke to a group of B2B marketers at the Chicago Association of Direct Marketers (CADM) on the topic of B2B Online Lead Generation and Management. After presenting here a year ago at the MarketingProfs B2B Forum, I welcomed the opportunity to return to Chicago (see my photo below). The timing was good: the [...]
Delivering ROI on Social Media
My last post discussed why the nature of social media need not be compromised by pursuing lead generation through these new media. Today, let’s turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social [...]
Lead Generation through Social Media?
You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It’s clear that B2B organizations, being metrics driven beasts, are looking for more ‘beef’ beyond the measurement of engagement. The premise of this blog, [...]
Posted in Uncategorized
Also tagged Andrew McAfee, B2B lead generation, Entreprise 2.0, lead generation, new media, social media
1 Comment
Stay in touch
