Tag Archives: Web 2.0

Is there no future for generating leads on Social Networks?

By Robert Lesser | Published April 4, 2008

I learned a good lesson on writing surveys. On last year’s Web 2.0 Tools Survey we asked B2B marketers what Web 2.0 media they had deployed in programs during the previous year. It was only when I reviewed the compiled data did I realize that the marketers had responded from two perspectives: both as a [...]

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Content takes center stage with Web 2.0

By Robert Lesser | Published September 21, 2007

Through our research on Web 2.0 tools, B2B marketers are deploying these tools equally to target customers and prospects. The cost of entry is practically nothing. Most tools are free or next to free. With the widespread adoption of Web 2.0 tools, it’s interesting to juxtapose Web 2.0 to direct mail. You may remember hearing [...]

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B2B marketers ahead of B2C on New Media Adoption

By Robert Lesser | Published August 15, 2007

On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]

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