Tag Archives: webinars
Insights on the Outbound Renaissance
Outbound demand generation is experiencing a renaissance.
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation.
The significance of the outbound renaissance on B2B sales & marketing is profound as these innovative approaches drive organizational change
Posted in demand generation, lead generation, outbound marketing
Also tagged Ariba, B2B lead generation, ConnectAndSell, InsideView, LivePerson, outbound marketing, telesales, TriNet
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The Outbound Renaissance live webinar goes awry
A puzzling reaction to email creative disrupts a webinar invitation.
Posted in demand generation, email, lead generation, outbound marketing, webinars
Also tagged email, InsideView, outbound marketing, Renaissance, Umberto Milletti
2 Comments
HubSpot’s Social Media Delivers on ROI
In some of my previous posts, I suggested that social media is highly effective in generating marketing ROI. Last week, I interviewed Mike Volpe, VP of Marketing HubSpot, for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, [...]
Posted in Uncategorized
Also tagged HubSpot, lead generation, Mike Volpe, social media ROI
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