Tag Archives: webinars
Top 10 Reasons Small Businesses Excel at Social Media
Today I attended Forrester’s Webinar “Defining Your B2B Social Media Strategy” with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. The seminar was chock full of interesting facts on social media usage by B2B marketers and by B2B decision-makers. For both B2B vendors and the buyers of [...]
Posted in Uncategorized
Also tagged blogs, Forrester, Laura Ramos, new media, online media, social media, Web 2.0 media
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MarketingProfs Panel Discussion at B2B Forum
On the second day of the MarketingProfs B2B Forum, I greatly enjoyed the opportunity to sit on a panel led by Roy Young, President of MarketingProfs and including online marketing experts Chris Brogan, VP Strategy & Technology of CrossTech Media and Joel Granoff, Co-founder and CEO of Be Greeted. We presented highlights from our recent [...]
Posted in Uncategorized
Also tagged B2B lead generation, Chris Brogan, email, Joel Granoff, MarketingProfs, Mike Stelzner, new media, online media, Roy Young, Web 2.0 media
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B2B marketers ahead of B2C on New Media Adoption
On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]
Posted in email, new media, SEO
Also tagged ANA, B2B lead generation, blogs, email, Google, lead generation, marketing, new media, online media, podcasts, RSS, SEO, social networks, Web 2.0, Web 2.0 media, wikis
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