Tag Archives: wikis

Crowdsourcing: Wikipedia vs. The Economist

By Robert Lesser | Published September 18, 2008

Two diverse questions came to mind as I read an article on crowdsourcing: Is crowdsourcing losing its appeal? Is journalism threatened by Wikipedia? Recently, the Economist published an article on crowdsourcing that discussed the past and future of this social medium where idea generation is outsourced to online crowds. The author illustrated the success of [...]

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What to make of the new Oracle.

By Robert Lesser | Published June 22, 2008

You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. That budget is 1.7% of [...]

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B2B marketers ahead of B2C on New Media Adoption

By Robert Lesser | Published August 15, 2007

On August 13, BtoB Magazine announced the results of their research on new media conducted with the Association of National Advertisers. In June, BtoB and the ANA interviewed 326 B2B and B2C marketers from their respective house files. The research confirmed a number of tiers of new media tools. The top tier includes proprietary Web [...]

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