Networking & Photos from the Sales 2.0 Conference

The Sales 2.0 Conference in San Francisco was a great opportunity to chat and catch-up with luminaries from the B2B Sales & Marketing world.

The first day I sat at a table with Garth Moulton, VP of Community /Co-Founder at Jigsaw and blogger. Last fall, I had met Garth in Chicago when I spoke at a Chicago Association of Direct Marketing conference sponsored by Jigsaw. Garth and I spoke for a few minutes on best practices in using Jigsaw.

During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos, VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs' B2B Summit 2008 in Boston and Scott Santucci, Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took).

Laura noted to me some of the obstacles that large businesses face in adopting social media. I pointed out that social media were especially well suited to small business. Although small businesses are passionate, Laura has found that resources at small business often become constrained in meeting the demands of content creation.

Jill Konrath, Chief Sales Officer, Selling to Big Companies, author and blogger confided in me some of the challenges that she faces in expanding her sales training organization in this downturn.

Anneke Seley, Founder & CEO of Phone Works, author and blogger was very receptive in discussing with me alternative inside sales models in a Sales 2.0 world. Anneke (see photo on left) was one of the standout speakers on a panel later that day.


Jim Dickie, Partner at CSO Insights gave a stellar presentation at the conference. Although hardly participating at the same level, I offered up to Jim our learning through our LeadGen Tools Research. The photo below



was taken of Jim (left) with Gerhard Gschwandtner, Founder and CEO, Personal Selling Power and host of the conference.