Online Applications Used in Marketing Programs in the Past by B2B Marketers in North America, April-May 2007 (% of respondents)
eMarketer featured three charts from our research on July 26, 2007. Details...
B2B Marketers Prefer Blogs, RSS, Podcasts among Web 2.0 Tools
This article appeared online in Marketing Charts (July 26, 2007) and then Marketing Vox featuring our Web 2.0 Survey. Details ...
Web 2.0 catching on quickly with b-to-b marketers.
Featuring our Web 2.0 Survey, this article ran on the front cover of the July 16, 2007 issue of B-to-B Magazine. Details ...
Online Tools Favoured for B2B Lead Generation
An article that appeared in the January 2007 issue of Direct Marketing News, Canada's leading publication for data-driven marketers. Details ...
Top trends for 2007: Marketers' influence grows even as customers demand more control of the message
Kate Maddox of B-to-B Magazine reviews top trends and cites LeadGen Tool research Details ...
Web Watch 2.0
This article reviewing Web 2.0 media by Ruth Stevens appeared in DIRECT on Dec. 1, 2006. Details ...
Online Marketing Tools Dominate the Voting for Favorite Lead Generation Tools
7 November 2006 - When asked to vote for their favorite best-of-breed B2B lead generation tools, 65% of those surveyed nominated email, blogging and web analytics tools in a recent survey by Direct Impact Marketing Inc.
Those surveyed reported that although these tools were nominated based on affordability and user-friendliness, B2B marketers were deploying these tools strategically to fill a gap in marketing capabilities.
“The strategic considerations for marketers in evaluating these tools were a surprise to us” said Robert Lesser, President of Direct Impact Marketing. “Our hypothesis was that given the negligible fees associated with these online marketing tools, B2B marketers would be looking at them tactically to lower costs or to automate a manual function.”
Launch of Lead Generation Tools Research
5 October 2006 - What are the most popular, affordable, and user friendly lead generation tools? Direct Impact Marketing is inviting B2B marketers to voice their opinion and share their expertise about the lead generation tools they use most. Direct Impact Marketing is asking marketers to complete an online survey, (Found at http://www.surveymonkey.com/s.asp?u=561102653676 ). It takes only a few minutes to fill out and its results will be used to identify the best lead generation tools in the industry.
The results will be compiled and presented by Robert Lesser, Direct Impact Marketing’s President, at the MarketingSherpa B-to-B Demand Generation Summit in Boston and San Francisco this fall. Direct Impact Marketing will also share the survey results with each respondent via email.
“It is important that we share our knowledge and experience with one another in the small but dispersed B2B marketing community,” says Robert Lesser. “We need to know what lead generation tools rank highly with B2B marketers. This survey will provide the industry with the information needed to make the best decisions about lead generation tools.”
LeadGen Tools Research to be presented at the MarketingSherpa Demand Generation Summit 2006 in Boston and San Francisco
28 September 2006 - Robert Lesser, Publisher of LeadGenTools.com and President of Direct Impact Marketing has been invited by MarketingSherpa to present at the MarketingSherpa B-to-B Demand Generation Summit. Lesser will present the results of research recently conducted with B2B marketers.
“I am delighted to join a stellar group of B2B marketers in presenting at the MarketingSherpa Summit” says Robert Lesser, Publisher of LeadGenTools.com and President of Direct Impact Marketing. “Top marketers will present from Siemens, Agilysys, B&B Electronics, BearingPoint, DuPont, The Dow Chemical Company, Hewlett Packard, IBM and SAP. With most speakers focusing on demand generation case studies, I am looking forward to presenting on the tools that power many B2B demand generation campaigns, as nominated by the B2B community.”
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President / Publisher Robert Lesser’s appearances include:
Oct. 2007 - MarketingProfs B-toB Marketing Conference in Chicago
Jul. 2007 - Sales & Marketing Collaboration Panel at the Frost & Sullivan Sales & Marketing 2007 Executive MindXchange in Alexandria, VA
Jan. 2007 – Evaluating Outsourced Telesales Webinar with Kate Baar, Director of Marketing Hitachi Consulting
Jan. 2007 – York Technology Association Presentation on Nurturing and Conversion of Online Leads in Toronto, ON
Dec. 2006 – OCRI Zone5ive Presentation on Lead Generation Tools Research in Ottawa, ON
Oct/Nov 2006 - MarketingSherpa Demand Generation Summit Presentation on Lead Generation Tools Research in Boston and San Francisco
For Robert Lesser’s Blog on developments with LeadGen Tools, click here