The LeadGen Tools Directory
What online lead generation tools are your peers in B2B marketing using?
This LeadGen Tools Directory was created to answer that very question.
The Directory is unique in that:
- only B2B marketers were surveyed. The last survey was conducted in Q3, 2008.
- only tools used for lead generation are included.
- these tools were deployed recently by the B2B organization.
- the top online marketing categories and brands are included.
- unless surveyed, vendors are not allowed to submit their solution for inclusion in the Directory.
This Directory will continue to be updated on a yearly basis.
LeadGen Tools Categories
Web 1.0 Tools
- Lead Generation Suites
- Webinar / Webcasting
- PPC / Paid Search
- Web Analytics
- Vertical Search Engines
Web 2.0 Tools
Web 1.0 Tools
Lead Generation Suites
Email
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PPC / Paid Search
Web Analytics
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Webinar / Webcasting
Vertical Search Engines
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Blog Monitoring Tools
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RSS Feed Readers
RSS Feed Creators
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Pinging Tools
Podcast Recording
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| Vendor / Product | # Survey Responses |
| Eloqua |  29 |
| Aprimo | 7 |
| Vtrenz | 6 |
| Market2Lead | 5 |
| Marketo | 5 |
| Other | 25 |
| Vendor / Product | # Survey Responses |
| Eloqua | 28 |
| Constant Contact | 26 |
| ExactTarget | 19 |
| VerticalResponse | 15 |
| Got Campaigner | 10 |
| CheetahMail | 7 |
| Harte Hanks | 7 |
| Microsoft Outlook | 7 |
| SilverPop | 7 |
| Salesforce.com | 5 |
| Boomerang | 4 |
| Responsys | 4 |
| Vtrenz | 4 |
| WhatCounts | 4 |
| Aprimo | 3 |
| Marketo | 3 |
| Other | 81 |
| Vendor / Product | # Survey Responses |
| Google AdWords | 165 |
| Yahoo! Search Marketing | 51 |
| MSN Search / Microsoft adCenter | 23 |
| Other | 6 |
| Vendor / Product | # Survey Responses |
| Google Analytics | 111 |
| Omniture | 24 |
| WebTrends | 20 |
| Eloqua | 12 |
| ClickTracks | 10 |
| Coremetrics | 3 |
| Other | 29 |
| Vendor / Product | # Survey Responses |
| WebEx | 83 |
| Microsoft LiveMeeting | 75 |
| Citrix GoToWebinar | 44 |
| ON24 | 22 |
| Adobe Acrobat Connect | 18 |
| Citrix GoToMeeting | 7 |
| Bulldog Solutions | 5 |
| Accela Communications | 3 |
| Other | 15 |
| Vendor / Product | # Survey Responses |
| TechTarget | 33 |
| KnowledgeStorm | 23 |
| Business.com | 15 |
| ThomasNet | 8 |
| VerticalSearch.com | 6 |
| GlobalSpec | 4 |
| Netline | 2 |
| Other | 27 |
Web 2.0 Tools
Blogging Tools| Vendor / Product | # Survey Responses |
| WordPress | 38 |
| Google Blogger | 27 |
| Six Apart TypePad | 22 |
| Other | 13 |
| Vendor / Product | # Survey Responses |
| Google Blog Search | 44 |
| Technorati | 36 |
| Six Apart TypePad | 12 |
| Nielsen Buzzmetrics | 4 |
| Netvibes | 2 |
TNS Cymfony | 2 |
| Other | 12 |
| Vendor / Product | # Survey Responses |
| Google Reader | 46 |
| Microsoft Outlook | 30 |
| Mozilla FireFox | 19 |
| MyYahoo! | 9 |
| SharpReader | 8 |
| NewsGator | 7 |
| Other | 3 |
| Vendor / Product | # Survey Responses |
| Google FeedBurner | 37 |
| SimpleFeed | 7 |
| Other | 5 |
| Vendor / Product | # Survey Responses |
| Technorati | 14 |
| Ping-O-Matic | 8 |
| SimpleFeed | 4 |
| Other | 4 |
| Vendor / Product | # Survey Responses |
| Apple GarageBand | 9 |
| Audible | 5 |
| PodTech | 5 |
| Sony SoundForge | 4 |
| SourceForge Audacity | 4 |
| Other | 11 |