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The LeadGen Tools Directory

Now B2B marketers have a resource for tracking what tools their peers use for lead generation.

From our surveys of B2B marketers, we have created this directory of online or new media lead generation tools.

Our survey focuses on:

· B2B end user marketers (vendors are excluded)
· On fast moving and popular online lead generation media
· Brands rather than tool categories

To vote and receive a copy of the research results click here for the five-minute B2B survey.

LeadGen Tools Categories

Web 1.0 Tools

Lead Generation Suites
Product Website # Votes
Eloqua eloqua.com 6
Vtrenz iMarketing Automation vtrenz.com 3
Aprimo aprimo.com 1
Oracle oracle.com 1
Relationship Advocate marketingadvocate.com 1
SAP sap.com 1
SunBear Software sunbearsoftware.com 1
Email
Product Website # Votes
Constant Contact constantcontact.com 9
VerticalResponse verticalresponse.com 8
Campaigner campaigner.com 5
EmailLabs emaillabs.com 2
IntelliContact intellicontact.com 2
1ShoppingCart.com 1shoppingcart.com 1
Acrelic WarpSales acrelic.com 1
Advanced Email Parser mailutilities.com/aep 1
Broadlook Eclipse broadlook.com 1
Concep campaigner concepglobal.com 1
DotMailer dotmailer.co.uk 1
Other Other 10
Search PPC
Product Website # Votes
Google AdWords adwords.google.com 5
Keywords mikes-marketing-tools.com/keywords 1
Link Popularity Checker mikes-marketing-tools.com/link-popularity 1
Marketo marketo.com 1
Search Engine Rankings mikes-marketing-tools.com/ranking-reports 1
WC3 Markup Validation Service validator.w3.org 1
Web Analytics
Product Website # Votes
WebTrends webtrends.com 5
Google Analytics google.com/analytics 4
ClickTracks clicktracks.com 2
EnterURL enterurl.com 1
Genius Tracker genius.com 1
HitBox websidestory.com 1
HitsLink os.hitslinks.com 1
LeadLander leadlander.com 1
StatCounter statcounter.com 1
Webcasting
Product Website # Votes
WebEx webex.com 7
Avitage avitage.com 1
BT Conferencing conferencing.bt.com 1
GoToMeeting gotomeeting.com 1
Persony persony.com 1
Touchpoint touchpoint.com 1


Web 2.0 Tools

Blogging Tools
Product Website # Votes
WordPress.org WordPress 52
Google Blogger 50
Six Apart TypePad 27
Other Other 16
Blog Monitoring Tools
Product Website # Votes
Technorati Technorati 71
Google Blog Search 32
Google Blogger 7
Nielsen BuzzMetrics 6
Other Other 6
Netvibes Netvibes 5
Six Apart TypePad 4
Other Other 16
Back To Top RSS Feed Readers
Product Website # Votes
IAC Search & Media Bloglines 19
Mozilla FireFox 19
Google Google Reader 17
Yahoo! MyYahoo! 14
i-Systems Inc. Feedreader 12
Microsoft Outlook 2007 9
NewsGator Technologies NewsGator 8
Other Other 16
RSS Feed Creators
Product Website # Votes
Google FeedBurner 80
SimpleFeed SimpleFeed 13
EvolvePoint FeedCraft 5
Custom In-house Solution 2
Other Other 4
Back To Top Pinging Tools
Product Website # Votes
Ping-O-Matic Ping-O-Matic 39
Pingoat Pingoat 20
Technorati Technorati 14
Other Other 4
SimpleFeed SimpleFeed 4
Other Other 4
Podcast Recording
Product Website # Votes
Odeo AudioBlogger*
(suspended operation in Nov 2006)
11
PodTech.net

PodTech

11
Other Other 10
Sony SoundForge 10
Audible Audible.com 9
Perpetual Advancement, LLC PodFeeder*
(unsupported after Dec 31, 2006)
6
SourceForge.net Audacity 5
Apple GarageBand 5
Custom In-house Solution 4

Big in Japan

PodServe

4
Other Other 11
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