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In the News

Online Applications Used in Marketing Programs in the Past Year by B2B Marketers in North America, April-May 2007 (% of respondents)

eMarketer featured three charts from our research on July 26, 2007. Read More...

B2B Marketers Prefer Blogs, RSS, Podcasts among Web 2.0 Tools

This article appeared online in Marketing Charts (July 26, 2007) and MarketingVox featuring our Web 2.0 Survey. Read More...

Web 2.0 catching on quickly with b-to-b marketers.

Featuring our Web 2.0 Survey, this article ran on the front cover of the July 16, 2007 issue of B-to-B Magazine. Read More...

Online Tools Favoured for B2B Lead Generation

This article appeared in the January 2007 issue of Direct Marketing News, Canada's leading publication for data-driven marketers. Read More...

Top trends for 2007: Marketers' influence grows even as customers demand more control of the message

Kate Maddox of B-to-B Magazine reviews top trends and cites LeadGen Tool research Read More...

Web Watch 2.0

This article reviewing Web 2.0 media by Ruth Stevens appeared in DIRECT on Dec. 1, 2006. Read More...


News Releases
LeadGen Tool Survey Results Announced
Speaking at MarketingSherpa Summit
LeadGeneration Tools Research

Online Marketing Tools Dominate the Voting for Favorite Lead Generation Tools
October 5 , 2006 – Toronto, ON

When asked to vote for their favorite best-of-breed B2B lead generation tools, 65% of those surveyed nominated email, blogging and web analytics tools in a recent survey by Direct Impact Marketing Inc.
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Launch of Lead Generation Tools Research
October 5 , 2006 – Toronto, ON

What are the most popular, affordable, and user friendly lead generation tools? Direct Impact Marketing is inviting B2B marketers to voice their opinion and share their expertise about the lead generation tools they use most. Direct Impact Marketing is asking marketers to complete an online survey, Results are being used to identify the best lead generation tools in the industry.
Read more...

Direct Impact Marketing Speaker at MarketingSherpa Demand Generation Summit
September 28, 2006 – Toronto, ON

Robert Lesser has been invited by MarketingSherpa to present on lead generation tools in Boston and San Francisco. At the MarketingSherpa B-to-B Demand Generation Summit, Lesser will present the results of research recently conducted with B2B marketers.

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Events

President / Publisher Robert Lesser’s appearances include:

Oct. 2007 - MarketingProfs B-toB Marketing Conference in Chicago

Jul. 2007 - Sales & Marketing Collaboration at the Frost & Sullivan Sales & Marketing Conference 2007 East MindXchange in Alexandria, VA

Jan. 2007 – Evaluating Outsourced Telesales Webinar with Kate Baar, Director of Marketing Hitachi Consulting

Jan. 2007 – York Technology Association Presentation on Nurturing and Conversion of Online Leads in Toronto

Dec. 2006 – OCRI Zone5ive Presentation on Lead Generation Tools Research in Ottawa

Oct/Nov 2006 - MarketingSherpa Demand Generation Summit Presentation on Lead Generation Tools Research in Boston and San Francisco


Blog

For Robert Lesser’s Blog on developments with LeadGen Tools, click here